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Apple ønsker at begynde at producere biler så hurtigt som 2020

(Bloomberg) - Apple Inc., which has work hemmeligt on a bil, skubber sidde hold to på begynde production of a Elektrisk køretøj as early as 2020 people with knowledge about Sagen said.
Tidsrammen - bilproducenter typically be Bruger five to syv years to develop en bil - understreger project aggressive goals, og could put Scenen for en kamp for customers with Tesla Motors Inc. og General Motors Co. Both bilproducenter is directed Mod en 2017 Frigivelse of a Elbil, under can ga more than 200 miles in a Enkelt opladning og koster less ender $ 40,000.
"Det er vendepunktet - det beviser Jorden - der bringer den Elektriske tidsalder," Steve Levine, forfatter til "The kraftcenter", da bog om bilbatteri Industrien, said Bloomberg TV torsdag. "Nu has du Apple will and it is critical massevis. Blev GM really will be able to ved matche Tesla? Apple can."
Apple, which udstationeret rekordoverskud in 18 mia in the forløbne KVARTAL, har 178.000 million dollars i kontanter with few opportunities i Indbetalingsbilagsnummeret it. Cupertino, Californien-baserede selskabets Forsknings- og udviklingsomkostninger var 6040 million dollar i the forløbne years, og Administrerende direktør Tim Cook are Øget pres for på VENDE tilbage Penge til aktionærerne. The Administrerende direktør has been skubbe iPhone maker ved indtaste new Kategorier to further indhylle Brugernes Digitale Liv with Æbler products and TJENESTER.
Æbler possible Strejftog ind i biler follows en similar sti the has taken ved Bryde ind other Brancher. Selskabet var not the first to på to do en digital-musikafspiller or smartphone, og will be first indført these Markeder when the had et produkt, der omdefinerede these Kategorier.
Apple representatives afviste ved kommentere this historie.
Bil Team
Tesla Succes with create en begynder bil Selskab has vist på de traditional barriers for indrejse i auto Branchen is not so very ved overvinde which originally troede, said DA person who dårlig about not ved be identificeret, because Sagen ER privat. At the same time has bilproducenter kæmpet i bring de Tekniske foråret to bil development, something which Silicon Valley looking also achieving. For example has Google Inc. invested jeg develop an independent køretøj since 2010.
"Apple will have some advantages which a new aktør to bilindustrien," including kontanter, evnen to på forbinde with sinus own units and barndom in market for el-vehicles, Barclays analytikere Ben Reitzes og Brian Johnson skrev i et notat to Investorer. "Finally, Apples brand - nok den most important advantage - is a great Attraktion for the next generation of bil customers."
Apple can beslutte på skrotte synd bil efforts or forsinke the, if Ledere is utilfredse with development, da de has done before with other hemmelige projects, said folkemusik. Bilen team who already has around 200 people, began rampe op ansættelse within the recent par months, da Selskabet opsøgte Eksperter i technologies to batterier og robotteknologi, said en of folket.
Batteri Retssag
En erfaren bilproducent typically be tilbringer five to syv years to develop et nyt køretøj i bring the to market, according to Dennis Virag, Chairman Automotive Consulting Group.
"If du starter from Bunden, is du Sandsynligvis Taler blotte as well as 10 years" Virag said. "En bil is a very komplekst technological maskine."
En retssag indgivet this month giverens ET Vindue IND Æbler bestræbelser in creating da bilindustrien hold til projektet. Apple began around juni da "aggressiv Kampagne i kapre" employees from A123 Systems LLC, Waltham, said Massachusetts-baserede batteri maker jeg retssagen.
Apple hyrede five people from A123, and has forsøgt på hyre batteri Eksperter from LG Chem Ltd, Samsung Electronics Co., Panasonic Corp., Controls Toshiba Corp. og Johnson Inc., jeg regard to retssag.
"Apple is at the developing en storstilet batteri division to compete i same følte which A123," batteriet maker said i an independent stat-domstol arkivering.
Den nylige ansættelse efforts in A123 began with Mujeeb Ijaz, da previously Ford Motor Co. Ingeniør, which grundlagde A123 Venture Technologies division, which fokuserede in materialeforskning, celle produktudvikling og advanced concepts. Han began hos Apple i juni and began på ansætte directly reports from A123 ER venture technologies division, which he had Ledet.
Tesla CEO Elon Musk talked BusinessWeek this måned, hos Apple forsøgte ved ansætte Væk sinus arbejdere, der offers $ 250,000 underskrive bonusser og 60 percent lønforhøjelser.

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